Twitter Confirms Its Purchase Of Bluefin Labs

As Business Insider first reported yesterday, Twitter has bought Bluefin Labs, the Cambridge, Mass.-based maker of tools for measuring the impact of social media on TV viewing. Twitter COO Ali Rowghani said in a blog post that it would honor Bluefin's existing contracts, but focus development on an existing partnership with Nielsen, the dominant TV-ratings player. Twitter is keeping Bluefin and Crashlytics, another Boston-area startup it recently bought, in One Kendall Square--a local startup hu...